AD100 2021
Shaping Planetary Futures
Shaping Planetary Futures is a framework for embedding planetary care and speculative thinking into creative practice from the earliest stages, not as a compliance layer added at the end, but as a structured, repeatable capability that shapes how designers, strategists, and communicators approach every brief.
The framework responds to a double failure. Sustainability language is exhausted: up to 80% of consumers say it matters, yet only 1–7% consistently act on it. The current vocabulary isn't moving people. At the same time, imagination is widely acknowledged as the most important skill for the decade ahead. It remains structurally absent from how organisations approach planetary challenges. The tools exist for compliance. What's missing is a methodology that makes imagination and planetary empathy operational.
Shaping Planetary Futures provides that methodology. Built across two interconnected layers: five principles that define the mindset and six phases that define the process - the framework positions speculative thinking as its conceptual core. It asks practitioners to imagine futures worth building before designing for the present, to give non-human stakeholders a voice in the process, and to translate framework insights back into the language of the brief through structured action cards. It runs alongside existing design processes, not instead of them.
Process
Category
Creative Strategy / Design for the Planet / Art Direction
Time line
Aug 2025 - Nov 2025
Là où dort l’eau
To test the framework against a realistic brief, I developed Millbrook Green: a fictional placemaking commission for a 4-acre site on the River Lea in east London - identity, wayfinding, and community engagement delivered within £85,000 and six months. The project walks the same brief through two processes: the standard design approach, and the same brief with the framework applied alongside it. The standard process produced a good park. The framework expanded the stakeholder map to include five non-human entities, rewrote the design brief on behalf of the river, redesigned a hard-edged promenade into a graduated wetland margin based on the river's own testimony, and shifted the launch narrative from 'your new community park' to 'a living system you belong to, alongside everything else that lives here.'
We craft strategic foundations define your brand identity, positioning our approach ensure that every element your vision and resonate with your.
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We craft strategic foundations define your brand identity, positioning our approach ensure that every element your vision and resonate with your.
Book a call
We craft strategic foundations define your brand identity, positioning our approach ensure that every element your vision and resonate with your.
Book a call
Co-design for sustainable futures
Co-design for sustainable futures
AD100 2021: The definitive list of the 100 most influential architects and interior designers in India
AD100 is Architectural Digest India's flagship annual initiative, recognising the 100 most influential architects and interior designers shaping the built environment across India. Published by Conde Nast India, the 2021 edition spotlighted leading practitioners across architecture, interior design and landscape design, profiling their landmark projects, creative philosophies and contributions to the industry. The list serves as a definitive reference point for India's design community and wider creative sector.
Category
Marketing Strategy / Brand Communications / Content Design / Editorial
Time line
Aug 2025 - Nov 2025
Là où dort l’eau
As a Marketing and Communications Intern at Conde Nast, I supported the rollout of the AD100 2021 campaign across editorial and promotional channels. My work spanned communications strategy, content coordination and stakeholder engagement, contributing to the visibility and reach of the initiative across Architectural Digest India's audience. The project offered hands-on experience working at the intersection of luxury publishing, design culture and brand communications within one of the world's leading media houses.
AD100 2021: The definitive list of the 100 most influential architects and interior designers in India
Visit the microsite here
AD100 2021: The definitive list of the 100 most influential architects and interior designers in India
Visit the microsite here
AD100 2021: The definitive list of the 100 most influential architects and interior designers in India
Visit the microsite here