My approach is grounded in storytelling and strategic imagination. I am a multidisciplinary creative, so my foundations are built on design, strategy and research, using participatory, futures-led, and research-driven methodologies to not only address problems, but to reframe systems, challenge dominant narratives, and build more equitable futures. I use mixed research methods, lived experience, and speculative thinking to explore what could be possible. My practice spans visual design, user experience, service design, systems thinking, marketing, and research-led innovation across ai, ecological, digital, and cultural contexts. I’m especially focused on translating complex social, environmental, and technological questions into meaningful, situated interventions - positioned at the intersection of design strategy, sustainability, and social research, I’m motivated by collaborative work that is thoughtful in pace, inclusive in process, and ambitious in intent.