Shaping futures where people, technology, and culture grow together.
Shaping futures where people, technology, and culture grow together.
Shaping futures where people, technology, and culture grow together.
Hi, I'm Anoushka, a
who helps your brand craft meaningful, lasting connections with audiences.
Hi, I'm Anoushka, a
who helps your brand craft meaningful, lasting connections with audiences.
I’m Anoushka, a multidisciplinary creative strategist driven by curiosity, storytelling, and care. With five years’ experience across art direction, brand strategy, and design, my vision is to create work that goes beyond visuals ~ crafting experiences that connect people, technology, and culture. I’m driven to shape future-facing creative work that harnesses emerging technologies to enable symbiotic co-creation, redefining creativity and success through environmental progress, ethical design, and user-centred impact.
My work supports brands, teams, and organisations looking to build with intention in an era where technology is evolving faster than our social and cultural frameworks.
Guided by a passion for diving into emerging technologies and seeing how they can positively impact the world, I focus on designing products, strategies, and campaigns that translate AI capability into culture. Through responsible experimentation and co-creation, I help shape creative systems where technology and people work together—empowering a new generation of social-first communicators to create factual, meaningful, and sustainability-led narratives.
At its core, my practice is about care-driven innovation: blending imagination with clarity to design experiences that resonate today, while helping us build more sustainable futures for tomorrow.
Hi, I'm Anoushka, a
who helps your brand craft meaningful, lasting connections with audiences.
With five years’ experience across art direction, brand strategy, and design, my vision is to create work that goes beyond visuals ~ crafting experiences that connect people, technology, and culture. I’m driven to shape future-facing creative work that harnesses emerging technologies to enable symbiotic co-creation, redefining creativity and success through environmental progress, ethical design, and user-centred impact.
Guided by a passion for diving into emerging technologies and seeing how they can positively impact the world, I focus on designing products, strategies, and campaigns that translate AI capability into culture.
At its core, my practice is about care-driven innovation: blending imagination with clarity to design experiences that resonate today, while helping us build more sustainable futures for tomorrow.
My work supports brands, teams, and organisations looking to build with intention in an era where technology is evolving faster than our social and cultural frameworks.
Guided by a passion for diving into emerging technologies and seeing how they can positively impact the world, I focus on designing products, strategies, and campaigns that translate AI capability into culture. Through responsible experimentation and co-creation, I help shape creative systems where technology and people work together—empowering a new generation of social-first communicators to create factual, meaningful, and sustainability-led narratives.
At its core, my practice is about care-driven innovation: blending imagination with clarity to design experiences that resonate today, while helping us build more sustainable futures for tomorrow.
I’m Anoushka, a multidisciplinary creative strategist driven by curiosity, storytelling, and care. With five years’ experience across art direction, brand strategy, and design, my vision is to create work that goes beyond visuals ~ crafting experiences that connect people, technology, and culture.
Experience
Experience
UAL LCC
Changemaker
Present
Wubbleyou
Marketing Executive
Present
Mastercard
Associate Analyst, Creative Design
December 2024
Leo Burnett
Art Director
December 2022
The Modern Health
UI/UX Design Lead
December 2022
Lenskart
Content Strategy
April 2022
Ritu Kumar
Visual Merchandiser
January 2022
Condé Nast
Marketing & Communications
November 2021
The Wedding Brigade
Social Media Manager
August 2021
Grazia
Digital Writer
August 2021
Experience
Experience
UAL LCC
Present
Changemaker
Wubbleyou
Present
Marketing Executive
Mastercard
December 2024
Associate Analyst, Creative Design
Leo Burnett
December 2022
Art Director
The Modern Health
December 2022
UI/UX Design Lead
Lenskart
April 2022
Content Strategy
Ritu Kumar
January 2022
Visual Merchandiser
Condé Nast
November 2021
Marketing & Communications
The Wedding Brigade
August 2021
Social Media Manager
Grazia
August 2021
Digital Writer
What I Offer
What I Offer
Creative Strategy & Direction
Concept Development & Storytelling
Emerging Futures & Co-Creation
Creative Strategy & Direction
Concept Development & Storytelling
Emerging Futures & Co-Creation
Common Queries
Do you have UK Right to work?
Yes. I currently have the right to work in the UK under a Student visa and will be moving to the Graduate Route visa from March 2026. I’m happy to connect and provide any further clarity on visa options if needed.
What problems do I love working on most?
I’m most drawn to climate, culture, and future-facing innovation — especially where systems are under strain and new imaginaries are needed. My work is currently rooted in care-led and empathetic methods, using design and technology to tell stories that help people feel, imagine, and participate differently. I’m interested in how imagination can become a practical tool: co-creating narratives, platforms, and interventions that move us away from extractive, individualistic models and toward collective, thriving ecosystems — for people, communities, and the planet. Increasingly, I’m also exploring how AI can be used responsibly as a collaborator in this process: not to automate thinking, but to expand perspectives, surface possibilities, and support more inclusive futures.
What makes your approach different?
My approach is grounded in storytelling and strategic imagination. I am a multidisciplinary creative, so my foundations are built on design, strategy and research, using participatory, futures-led, and research-driven methodologies to not only address problems, but to reframe systems, challenge dominant narratives, and build more equitable futures. I use mixed research methods, lived experience, and speculative thinking to explore what could be possible. My practice spans visual design, user experience, service design, systems thinking, marketing, and research-led innovation across ai, ecological, digital, and cultural contexts. I’m especially focused on translating complex social, environmental, and technological questions into meaningful, situated interventions - positioned at the intersection of design strategy, sustainability, and social research, I’m motivated by collaborative work that is thoughtful in pace, inclusive in process, and ambitious in intent.