Passion Project Brand Identity & Guidelines for Pivot

Artize × AD India

Artize, a luxury bath brand, partnered with AD India to lead a long-term brand repositioning anchored in the idea of ‘Born from Art’. The project focused on building an art-led narrative on social media to meaningfully engage architects and interior designers. The campaign began by constructing an art narrative from the ground up, using chronological storytelling to contextualise Artize within the evolution of art and creativity. This approach established intellectual depth and set a strong foundation before introducing contemporary interpretations and brand-led conversations.

As the narrative matured, the strategy expanded into multiple interpretations of art, design philosophy, and creative process, allowing Artize to engage the architect and interior design community on a more personal level. Instagram served as the primary platform, supported by Facebook, Twitter, and interactive Instagram Stories through polls and quizzes.

Category

Brand Strategy / Creative Direction / Campaign Development

Timeline

August 2021

The final phase focused on building affinity through collaborations and activations with architects and designers, reinforcing Artize’s positioning as a brand born from artistic thinking. Rather than chasing trends or short-lived formats, the project was designed with patience. Every piece of content contributed to a larger narrative, allowing Artize’s voice to develop slowly and intentionally. This long-term approach helped the brand feel considered, credible, and culturally grounded—qualities that resonated strongly with a design-savvy audience.

An art-driven social media project for luxury bath brand Artize, using storytelling and creative collaborations to build relevance, credibility, and long-term engagement with architects and interior designers.

View guidelines here