Passion Project — Neoshift

Passion Project — Neoshift

Passion Project — Neoshift

Passion Project — Neoshift

Neoshift is a hypothetical unified network of services that support their global pharmaceutical clients including regulatory support, market access and strategic medical communications.

The growth of the group requires a new positioning and visual identity to better reflect their expanded proposition. Here i have built a strategic direction keeping in mind the nature of Neoshift's work that is constantly evolving, progressing and shifting.

The concept was formed around the idea of 'perpetual understanding', a notion that every programme of work has been informed by past learnings and will continue to do so - from scientific fact through to cultural truths. This was delivered through an 'ellipsis' identifier, referencing three key parts of their process- information, understanding and realisation.

The concept was formed around the idea of 'perpetual understanding', a notion that every programme of work has been informed by past learnings and will continue to do so